b2b

Gesa Credit Union

Audience: B2C and commercial banking for businesses

One of the largest credit unions in Washington State was facing a challenge: How do you engage people with their credit union online? I created and executed a social media strategy and content that was compelling, entertaining, distinct, and made financial literacy both exciting and accessible to all. 

3x

Engagement Rate

250%

Increase in video views

130%

Increase in organic followers in one year

Client: Seattle Aquarium

Client: Seattle Aquarium

Client: Maíz

Client: Maíz

Birdsong Hearing Benefits

Audience: healthcare providers

How do you get people to stop scrolling for hearing health content? My goal was to make Birdsong’s content compelling, human-centered, and value-driven.

Building its LinkedIn presence from the ground up, our goal was to drive awareness and grow followers. In the first year, we gained over 1,000 followers through organic content. The below videos were an engaging way to celebrate holidays and hearing, making it unique to the brand.

20.82x

CTR on carousels

1,500

Followers in Birdsong’s first year

10%

Average engagement rate

Copacino Fujikado

Audience: c-suite and marketing execs

While at Copacino, I led the agency’s content strategy and management. I built a LinkedIn presence that fueled new business growth, created engaging video content that brought company culture to life, and captured event footage to celebrate our community partnerships.

11.72%

Increase in email open rates from revamping content

+800

Followers on LinkedIn in 1 year

25%

Average email open rate

Client: Seattle Aquarium

Client: Seattle Aquarium

Client: Maíz

Client: Maíz

Edlio

Audience: Principals + superintendent

When Edlio wanted to improve their SEO, I helped them think beyond blogs and web copy. We kicked off a YouTube and short-form content strategy focused on the right keywords and audience intent. I helped organize their video content across each channel so it supported both discoverability and storytelling.

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They said it, not me.

Witnessing Rosilynn’s growth from Jr. Copywriter to Social and Content Coordinator has been a joy to watch firsthand. Her flexibility to take on new challenges throughout her time at bulb was so refreshing. She started as a blog and newsletter producer, but as our team grew and new challenges arose, Rosilynn took on social media management, website, SEO, and other additional responsibilities as well. Her talent for writing and editing combined with her eye for design and attention to detail make her a wonderful content producer. She spearheaded all of the content production for our new website with grace and the results speak for themselves. Her growing knowledge of social content and natural feel for visual content substantially amplified our social marketing efforts. To top it off, Rosilynn is so easy and fun and a joy to work with. She’s a teammate who is always willing to say yes and pitch in and brings so much positivity to the team.Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - VP of Marketing

Long story short: hire Rosilynn. Long story long: I managed Rosilynn for ~1 year. In this short amount of time, she made huge strides in her writing and content creation. She has an innate ability to clearly and concisely move brand messaging across all platforms (from social media to e-books). She’s able to quickly understand the end-user and write/create meaningful copy/content that uplifts, inspires, and helps prospect users see themselves using the product. She’s able to see how the projects she’s assigned fits into the larger company goals. She’s not afraid to come to the table and offer strategies and solutions when the team is talking big picture—I can’t think of a time where we didn’t take her feedback and incorporate into each quarter’s goals and strategy. Rosilynn also doesn’t take herself too seriously and adds a sense of humor and fun to the team. She’s an invaluable member that any team would be lucky to have!Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - Marketing Manager

"Rosilynn is an exceptional writer both with research/case studies as well as social media and blogging. The experience she brought to our marketing team helped to elevate our online presence. As our team evolved so did she. She worked on and managed the design of high profile landing pages to creating thematic, relevant content on the fly to meet market needs. Although new to education, she was a fast learner who absorbed information and was able to write on these ever-changing hot topics at length, with a depth of knowledge usually seen in someone with years of experience in the industry. Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - VP of Strategic Partnerships

Rosilynn is fantastic. She pivoted into my brand strategy department from our organic social strategy group and excelled. She's got a fantastic work ethic, is super curious, and quickly absorbs skills. I learned a ton about social media from her, too.Overall, Rosilynn is someone who has shown expertise in her craft and yet will listen to other's viewpoints and comments with grace and sincere interest. She takes on challenges willingly and manages her projects with a goal of excellence in mind. Her can-do attitude, intuitiveness, and follow-through are noteworthy and she's an asset to any team she's on." - Director of Strategy

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